Heidi Geller

Heidi Geller

Behavioral Wealth Specialist

  • Education

    – Bachelor of Social Work, University of Texas at Austin
    – Master of Social Work, Washington University, St. Louis
    – Master of Industrial/Organizational Psychology, University of Georgia, Athens

  • Involvement

    – Management training to Jewish Family and Career Services professionals
    – Board of Directors of Jewish Educational Loan Fund

  • Joined Us In


  • Prior Experience

    – Hillel of Georgia
    – Management Career Coaching

  • Born & Raised

    “I was born in Montgomery, Alabama but I consider myself a Texan since I’ve lived in Dallas, Texas since I was 5.”

  • Family

    I’ve been married to David Geller since 2008 and have two amazing adult stepchildren and son-in-law. My parents recently moved to Atlanta.

  • Favorite...

    Traveling, spending time with our children, and taking my friends’ young kids to see musicals at the Fox.

  • Fun Fact

    – I lived in Mexico for a year in between undergrad and graduate school.
    – David and I met through David’s sister who had persisted for months that we meet because neither wanted to meet the other!

  • Favorite Quote

    “Grant me the courage to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.”
    ~The Serenity Prayer

Heidi brings a fresh perspective to her work at JOYN. As a Master of Social Work and Master of Industrial/Organizational Psychology, Heidi sees the world through a different prism than most other professionals at JOYN. As such, she brings a unique set of skills as a Behavioral Wealth Specialist.

Heidi Geller, Heidi Geller

“I’m passionate about providing JOYN clients with opportunities to be their best selves, and I’m excited to accomplish that through my role of Behavioral Wealth Specialist. I also really enjoy training JOYN employees on the company’s unique approach to wealth management. As a social worker, I understand how the human factor affects our decision-making process; it’s gratifying to be with a firm that recognizes our humanity and helps clients de-escalate stressful situations. JOYN’s holistic Behavioral Wealth Management™ philosophy, process, and tools really resonate with me – and more importantly, with our clients.”

Heidi is married to JOYN’s CEO and Co-Founder, David Geller. “When I first met David, I was impressed by how deeply he cared for his family, his colleagues and his clients. Seeing and hearing about how JOYN is growing its business makes me even more excited to formally be part of the team.”

When she’s not working, Heidi enjoys traveling with David, taking their dog Rocky for walks, spending time with her family, and puttering in her garden. “I’m no expert, but I do enjoy planting a few tomato plants every year.”

Heidi Geller, Heidi Geller

Travel has taken the happy couple and their extended family to some wonderful, exotic destinations, including Africa, and China. Heidi loves learning about new cultures. But as a true Texan, Heidi likes her football games in person. She and David regularly travel to Michigan to cheer on “Big Blue” and to Austin to see the Texas Longhorns.

Though Texas will always hold a special place in her heart, Heidi has put down roots in the couple’s Druid Hills neighborhood – so much that her parents moved from Texas to Atlanta a few years ago.

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Financial Benefits of Behavioral Advising

Better Advice. Better Decisions. Better Life.

There are significant financial benefits focusing on your behavior and making better decisions. Vanguard research and other academic studies have concluded that behavioral advising can add 1% to 2% in net return. (Source: Vanguard, 2016

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