John Ellard

John Ellard

Senior Financial Advisor

  • Education

    University of Georgia, BA in Communication

  • Certifications/Licenses

    FINRA® Series 6, 7, 24, 63, 65
    Chartered Life Underwriter (CLU®)

  • Involvement

    Children’s Healthcare of Atlanta Legacy Advisor Council
    Philanthropic Advisor Leadership Institute
    Atlanta Estate Planning Council
    Transit Leader with North Point Community Church

  • Joined Us In


  • Prior Experience

    The Benefit Company
    Mass Mutual Life Insurance Company

  • Born & Raised

    Atlanta, GA

  • Family

    John and his wife Laura spend a lot of their time supporting their children’s activities — Justin in football and Julia in band and horseback riding.

  • Favorite...

    Trail Ridge Road, Rocky Mountain National Park, Colorado

  • Fun Fact

    John met Laura on a blind date and they married one year and 14 days later: a whirlwind romance that has lasted 20 years.

  • Favorite Quote

    “Plans fail for lack of counsel, but with many advisers they succeed.” — Proverbs 15:22
    “The next best thing to being wise oneself is to live in a circle of those who are.” — C.S. Lewis

John Ellard brings 24 years of experience in the financial services industry to the firm. Prior to joining JOYN, John was a founding partner of Veracor, providing corporate and personal insurance services as well as private family business services.

“The greatest privilege we have is to help someone lead a confident and meaningful life,” John responds when asked about his decision to join JOYN. “JOYN’s mission fits perfectly with my desire to make a difference.”

John Ellard, John Ellard

People are drawn to John because of his engaging yet professional manner, and his professional credentials inspire further confidence. John holds the Chartered Life Underwriter (CLU®) designation from the American College as well as FINRA® Series 6, 7, 24, 63 and 65 securities licenses.

John has been immersed in the wealth and estate planning community his entire career. But he has a special interest in helping individuals and families develop an enduring legacy based on their own values through philanthropy. His involvement in the Philanthropic Advisor Leadership Institute, the Children’s Healthcare Legacy Advisor Council, and the Atlanta Estate Planning Council has only strengthened his resolve.

“There are many people who want not only financial security for themselves and their families, but have a desire to invest in causes meaningful to them,” he explains. “I find it incredibly rewarding to guide people through the process so they can make wise choices for themselves.”

John Ellard, John Ellard

But John is definitely not an all-work-and-no-play guy. He pursues the Iron Tribe lifestyle and loves sailing off-shore and hiking the Appalachian Trail. At his church, John is a Transit Leader, building relationships with middle schools boys to help them become authentic young men.

And then there is football. On Friday nights, John and his wife Laura cheer for the Greater Atlanta Christian School Spartans, where their son Justin plays football and daughter Julia marches in the band. Then on Saturdays, it’s time to bark for UGA. Go Spartans and Go Dogs!


John Ellard, John Ellard

In the News

John Ellard, John Ellard
John Ellard, John Ellard
John Ellard, John Ellard

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Financial Benefits of Behavioral Advising

Better Advice. Better Decisions. Better Life.

There are significant financial benefits focusing on your behavior and making better decisions. Vanguard research and other academic studies have concluded that behavioral advising can add 1% to 2% in net return. (Source: Vanguard, 2016

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