About Us

We’re Passionate About People

Your success creates unique challenges, complexities and decisions. That’s why it’s essential to choose a wealth management firm you trust. A firm that shares your values and beliefs. One that helps enhance your life by helping you better manage your money and mindset. A firm that’s investing in innovation, building new competencies to deliver a new discipline in wealth management – one that embraces behavioral science and our humanity so we can help you overcome challenges and use your money and wealth to create an extraordinary, joyful life.

We’ve invested over a decade developing Behavioral Wealth Management because we believe that traditional wealth management is broken. Why? Because it focuses on numbers, not necessarily on helping you understand how your financial resources can help you make more confident critical life decisions. Our new discipline merges superior wealth management with expertise in behavioral finance/science (the “human factor”), stress and decisions, and life event expertise. Our model is designed to help you make better personal & professional decisions (especially during stressful, expensive life challenges) that affect your money, wealth and quality of life.

Our Core Values

About Atlanta wealth management firm JOYN

We do what is right

Atlanta Wealth Management Firm JOYN - philosophy

We're advocates for our clients + the people & causes they care about

Wealth management Atlanta: JOYN (fka GV Financial Advisors Atlanta)

We strive to be more than fair

About Atlanta wealth management firm JOYN

We take responsibility for all we say and do

A Quick History

GV Financial Advisors Atlanta, GA is now JOYN, Behavioral Wealth Management Firm Atlanta

In 2014, REP. magazine ranked JOYN as the 98th largest independent registered investment advisor (RIA) in the United States by total assets under management. Founded by David & Matthew Geller in 1991, the Atlanta wealth management firm began developing the foundation for Behavioral Wealth Management in 2005. Over the years, the firm and its team of wealth managers (average tenure of all employees as of September 2017: 9.6 years) have garnered a variety of local and national accolades for their services and accomplishments. The firm serves the needs of high net worth individuals, privately-owned businesses and their families and has $1.34 billion in assets under management as of September 30, 2017.

On November 17, 2016, GV Financial Advisors officially became JOYN. Why? Here’s the story!

Wealth management Atlanta: Behavioral wealth management firm JOYN


1100 Abernathy Rd NE
Suite 500,
Atlanta, GA 30328


Wealth management Atlanta: Call Behavioral Wealth Management firm JOYN



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