Courageous Generosity II

By David Geller   |   April 29, 2013

It’s amazing what is available free, or virtually free. Legal advice is free ( Tax preparation advice is free ( Medical advice is free (

Okay — all of that advice isn’t REALLY free. Too often, it’s generic advice that can, when taken out of context, be more harmful than helpful.

Many of us sell our time, talents, wisdom, experience and network of personal connections. We give advice tailored to the customer’s specific situation.

We resent the free advice model. We want to get paid for the value we deliver. After all, why should we, a true professional, give it away for free?

Because we should have the courage to be generous – the courage to meet with a potential customer, listen to their story, and give them the best advice we can, for free. It takes courage to stop worrying about being paid and to focus on the person who sits before us.

It takes courage because the only compensation we might receive is the satisfaction of helping another human being.

I’m not suggesting you give away your advice forever. I am suggesting that adopting an attitude of generosity and focusing on the person before you gives you the chance to demonstrate both your value and your character.

And in many cases, that will lead to a paying client. And if it doesn’t, that’s okay, too.

Have the courage to be generous.

About the Author

CEO David Geller co-founded the firm in 1991 and led the creation of Behavioral Wealth Management. Recognized on numerous prestigious "top financial advisor" lists, David is an in-demand speaker for professional groups and JOYN workshops. His writings have appeared in The New York Times, The Wall Street Journal and The Huffington Post.

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