Catalyst in Financial Advisory Industry Intent on Changing Lives, Changes Name

Behavioral Wealth Management Firm that Defined the Category Creates Remarkable Philanthropic Experience at Launch Event

By Lynn Harris Medcalf   |   October 24, 2016

GV Financial - Behavioral Wealth Management Firm Launch Event

Atlanta, GA – Tuesday, October 25, 2016 – We’ve heard it a thousand times. A company changes its name, rebranding itself to respond to today’s modern demands. To announce the newly minted brand, the company holds a self-congratulatory launch event in a hotel ballroom – complete with bland chicken, free drinks, some glad-handing, and swag bags with branded tchotchkes – and then goes back to business as usual. But what if the new brand built their company’s mission into the unveiling … and the new name wasn’t even the cornerstone of the announcement? What if the event itself could change dozens to hundreds of lives?

That’s exactly what GV Financial Advisors aims to do with 300-350 participants from Georgia and across the U.S. on Thursday, November 17, 2016. While the Atlanta-based company is revealing a new name, the true centerpiece of the event is a powerful interactive experience that some of the most progressive organizations in the U.S. have used to inspire groups of all sizes. This joyful activity — which GV is bringing to Atlanta for the first time — has received rave reviews while helping tens of thousands of people across the globe. The program’s transformational power also brings to life the company’s mission: helping clients create extraordinary lives.

GV, the company introducing this extraordinary happening, began evolving its practice twelve years ago to pioneer a new discipline: Behavioral Wealth Management. Believing the financial industry is broken, GV set out to shatter the myth that humans make decisions with perfect logic and no emotion.

Believed to be the first and only Behavioral Wealth Management firm in the U.S., GV has invested over a decade applying scientific principles of neurobiology, Behavioral Economics and Behavioral Finance to help clients better understand and foster a healthier relationship with money.

About GV Financial Advisors

Established in 1991, GV is a leading registered investment advisory firm in Atlanta with $1.170 billion in assets under management as of September 30, 2016. Over the years, GV and its team have earned spots on a number of prestigious lists, including Barron’s Top U.S. Investment Advisors and the Financial Times FT 300, recognition based on assets under management and other factors. Their writings have appeared in publications including The New York Times, the Wall Street Journal, and The Huffington Post.

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