I Wasted My Most Precious Resource, Time, on a Toaster

By David Geller   |   April 9, 2016

Spend your most previous resource, time, on something other than a toaster

After years of faithful service, my toaster’s time was up: it died. So on Sunday morning, it was time to find a new one. With just a few clicks on Amazon, I had hundreds to choose from, and I dove right in: I read the reviews, learned toaster technology, and tried to figure out which model was best for me.

After 30 minutes, a startling realization hit me:

I was spending my most precious resource — time — reading about TOASTERS.

None of these toasters cost much — about $20 to $50. And all I really wanted was to toast my morning bagel, and all of them could do that just fine.

At that moment, I stopped analyzing, picked a toaster, checked out, and went back to enjoying my weekend with my wife Heidi.

It’s easy to spend time on things that don’t really matter

We live in a world that offers a gluttony of choice. If we aren’t careful, it’s incredibly easy to get sucked into my toaster trap. And as a result, we may forfeit our most precious resource — time — on our favorite activities with our favorite people.

And those relationships and activities are two of the three keys to an extraordinary, joyful life.

Sometimes the right choice is to choose quickly and get back to living your life.

David Geller

About the Author

CEO David Geller co-founded the firm in 1991 and led the creation of Behavioral Wealth Management. Recognized on numerous prestigious "top financial advisor" lists, David is an in-demand speaker for professional groups and JOYN workshops. His writings have appeared in The New York Times, The Wall Street Journal and The Huffington Post.

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