What You Measure Matters

By David Geller   |   May 12, 2015

What you measure matters - GV Financial Advisors blog

I have always been driven for success. In college, I measured success as having a high GPA and class rank. I worked incredibly hard, and graduated near the top of my class with a 3.9 average. As a young lawyer, I measured success in hours billed, and I worked 60+ hour weeks to get those hours in. As a budding entrepreneur, success was about growing my firm’s revenues and profits, and I worked hard to make that happen.

I was “successful” and I paid a steep price for my “success.”

As a college student, I missed that college is about much more than your GPA; college is about forming close friendships, creating your own identify, and having fun. I wish I had embraced the full college experience.

As a young lawyer, I missed that life in your 20s is about more than work; it is also about having fun while figuring out how to balance work responsibilities with personal responsibilities. I wish I had worked fewer nights and weekends, and enjoyed the life of a young professional.

As a budding entrepreneur, I lost sight of what matters most to me — time for personal and spiritual growth, and time to deepen my relationships with family and friends. I wish I had regularly carved out the time to pause, reflect, and focus on my true priorities.

We often measure what is easy to track, such as our GPA, hours billed, or company profits. The challenge is what is easy to measure may not align with what matters most to us. When our life desires and our measuring stick are not aligned, we pay a steep price for our “success.”

Are you measuring what matters?

David Geller

About the Author

CEO David Geller co-founded the firm in 1991 and led the creation of Behavioral Wealth Management. Recognized on numerous prestigious "top financial advisor" lists, David is an in-demand speaker for professional groups and JOYN workshops. His writings have appeared in The New York Times, The Wall Street Journal and The Huffington Post.

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