Your Money Or Your Life

By David Geller   |   October 14, 2013

Do you remember this classic Jack Benny joke?  A mugger sticks a gun in Benny’s back and says, “Your money or your life.”  Benny pauses, put his chin on his fist, and finally responds, “I’m thinking, I’m thinking.”  The audience howls with laughter.

In real life, we all know the right answer to that question.  We choose life.  But all too often, we act the other way.  We act as if money, not time, were our most precious resource.  We stay at jobs we don’t enjoy, we delay the family vacation until we have saved a little more, or we endure long daily commutes taking time away from our family.

The next time a mugger approaches you and demands your time, remember Jack Benny, and never forget that time, not money, is your most precious resource.

Got that, Rochester?

About the Author

CEO David Geller co-founded the firm in 1991 and led the creation of Behavioral Wealth Management. Recognized on numerous prestigious "top financial advisor" lists, David is an in-demand speaker for professional groups and JOYN workshops. His writings have appeared in The New York Times, The Wall Street Journal and The Huffington Post.

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