Why? It ignores the human factor — your emotions, decisions, behaviors, and brain. Until now.


Behavioral Wealth Management

A decade in development.
Based in science.
Because you’re human.

Is our model right for you?

“We succeed when we help our clients imagine, create, and live extraordinary, joyful lives.”

David Geller, CEO & CO-FOUNDER

Behavioral Wealth Management & JOYN

JOYN: Our Evolution

In November 2016, we were thrilled to host >350 guests at a “top secret” event. They had no idea what we had planned — other than we were going to change lives and that they’d want pictures. By the end of the evening, they built about 100 prosthetic hands for land mine victims in developing countries.

So what’s Behavioral Wealth Management and why did we change our name from GV Financial Advisors to JOYN? Here’s the video!

(By the way, we’re hiring financial advisors & more! If you like our approach, please visit our careers page.)



When it comes to money and decisions under stress, we humans aren’t always rational. That’s why JOYN's Behavioral Wealth Management model goes far beyond finance to incorporate expertise in behavioral science/finance, the biology of stress & decisions, complexities of major life events, and our passion for the human factor. Because a traditional financial advisor model isn’t enough for this new era.

How We Work With You

JOYN's Investing Philosophy


When it comes to investment management, we’ve built a disciplined approach to the tried-and-true. Yet our investing philosophy is a product of our team’s innovation, application of behavioral science & behavioral finance, and passion for the human factor.

We don’t own a panic button

We don’t own a panic button

We don’t own a panic button
We eat “difficult” for breakfast

We eat “difficult” for breakfast

We eat “difficult” for breakfast
Happiness is the meaning and purpose of life

Happiness is the meaning and purpose of life

Happiness is the meaning and purpose of life

Join Us

When wealth advisors look and sound the same, how do you choose? A coin flip? Pick your neighbor? Why leave such an important decision to chance? Instead, join us at an upcoming workshop. Hear recent research, discover new insights, and experience JOYN’s transparency and expertise firsthand.


Top Wealth Managers, Top Wealth Management firms Atlanta

About JOYN

Money is important, but it’s just one of many tools our clients can use to create an extraordinary, joyful life. That’s the mantra that motivates us.

We’re hiring advisors & more!

Wealth management Atlanta: Behavioral wealth management firm JOYN


1100 Abernathy Rd NE
Suite 500,
Atlanta, GA 30328


Wealth management Atlanta: Call Behavioral Wealth Management firm JOYN



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